ACED Books: Our Story, Mission, & Values

ACED Books is a new name, but what we stand for and what we do have solid pedigrees built on over forty years of writing, training, and delivering real results.

Our Background

Our team has been breaking new ground and writing books, training programs, and articles for more than forty years. Our work has been published by Fenman, Gower, IPM, Blue Ocean, The Grass Roots Group, and more than 1,300 blogs, articles, and eBooks through the Verblio agency.

Some of our books have been translated into a total of 16 languages.

Our resumés include teaching, selling computer systems, business management, skills training, and business coaching.

ACED's Goal & Purpose

The goal of everything the ACED team writes is to deliver impressive results for our readers, their clients, and everyone who works with them.

  • Make the complex simple and make the simple enjoyable.
  • Enjoyable, Interesting, and easy encourage positive involvement.
  • Positive involvement delivers results.
  • Practice makes permanent. Practice plus improvement makes perfect.

Who Do We Write and Publish For?

Learners & Educators

Teachers and Homeschool Parents who want their students to become exceptional. Students who want to achieve the same goal and get a kick out of learning history.

Business Owners & Leaders

Business Owners, Team Leaders, and Team Members who want to achieve total success. Applicable whether you are a solopreneur or a C-suite Executive.

Teams & Individuals

Anyone wanting to perform better, build confidence, or develop skills. Our books work at every level of personal and professional development.

The ACED Coaching Model

Our broader approach to high performance is more inclusive and brings out the best in everyone. The three elements are:

The Foundation of Excellence

5 Questions for CEOs and Team Leaders — Your Beacon and your Guide.

Achieving Superstar Performance

9 Statements to highlight personal strengths and help everyone see where they, or the team, may need to improve.

ACED

The coaching sequence and its self-reinforcing element based on the two previous elements.

ACED's Goal & Purpose

The goal of everything the ACED team writes is to deliver impressive results for our readers, their clients, and everyone who works with them.

  • Make the complex simple and make the simple enjoyable.
  • Enjoyable, Interesting, and easy encourage positive involvement.
  • Positive involvement delivers results.
  • Practice makes permanent. Practice plus improvement makes perfect.

Learners, Teachers, and Homeschool Parents

If you love to learn things about America, then Land That I Love is for you.

You will learn so much about this country and its history. You will also learn about Vikings, Irish, and English.

If you teach, whether you teach history or other subjects, you will find Land That I Love includes first-rate learning principles that you can use for every school subject.

If you are a homeschool parent, then there is so much for you to easily and quickly start to use, so your children learn and remember effectively.

If you want to maximize your teaching skills or if you want to get to the bottom of why a student may not be performing at their best, then the methods you see in Win from Within will work in your situation.

It’s not just for business success; it’s for any situation where personal performance can and should be improved.

If you have students who do not perform at their best, there will be ideas for them to think about and steps to take that they will discover in Quietly Confident to help them grow in confidence, feel good about themselves, and to perform at a higher level.

Business Owners, Team Leaders, and Team Members

You can immediately apply the Exec Summary in Win from Within for Total Business Success to any business situation.

It doesn’t matter if you are a solopreneur, a C-suite Executive in a major corporation, a team leader or a team member.What you get can be applied to every situation and is immediately useful.

It doesn’t matter if you are just starting out, have a specific project, or you want to review what you have already accomplished.

What you find in W in from Within is based on years of work with all levels of performance, and in many different lines of business.

It was even taken on board by a police authority.

The senior officers also discovered that the three rules of studying history in Land That I Love became a great way to begin assessing police-public relations.

Great Appraisal and Quietly Confident both integrate perfectly with our coaching model, performance assessment, and future planning, both at a team level and to support any particular individual.

All that matters is that you want better results.

ACED Coaching Model

The ACED coaching model reflects the broader needs of a successful business operation.

The principle behind ACED

Many people who go to work every day are goal-oriented, so the model enables and encourages them to achieve total success.

Many others do not feel competitive, and do not always relate to the idea of achieving goals.

Some people see themselves more as problem-solvers or efficient processors rather than goal achievers.In addition, some new employees and team members are more focused on learning what is required of them so they can do a ‘good job’. Others are just trying to be effective team members who can perform to high standards without constant management supervision.

ACED’s 3 Parts

Our broader approach to high performance is, therefore, more inclusive and brings out the best in everyone.

The three elements are:

  • The Foundation of Excellence: 5 Questions for CEOs and Team Leaders (Your Beacon and your Guide.)
  • Achieving Superstar Performance: 9 Statements to highlight personal strengths, and to help everyone see where they, or the team may need to improve an area of knowledge, skill, or motivation,
  • ACED: The coaching sequence and its self-reinforcing element based on the two previous elements.
  • Everything in this process is summed up, explained, and demonstrated in Win from Within for Total Business Success

Integrated within ACED is the need for performance to be reviewed and assessed.

Many organizations adopt both informal and formal appraisals. Our book, Great Appraisal , delivers a 10-step plan for employees and team members to get the recognition, pay, and prospects they want and deserve.

Performing well in new situations, feeling less confident than is ideal, or if you have a child who has not yet developed that inner strength was the driving force behind Quietly Confident .The book takes the reader through a simple sequence to make confidence a habit.

Excellence and Exceptionalism for Everyone

As well as writing business books, training programs, legal books, articles, and blogs for our clients, we decided that achieving excellence can, and should, begin much sooner.

Tony Gillen’s passion is history. Over the years, he has heard too many people say they don’t like history, so he merged two things:

  • Make history interesting.
  • Use history to spur young minds into wanting to claim their futures.

That is the basis of Land That I Love.

The idea is to use the three actions for studying history to enable young students to:

Be Knowledgeable

Be Confident

Become Exceptional

One More Thing

We will be adding to our product line, so keep in touch.
In the meantime,

  • Click here to get a copy of Land That I Love
  • Click here to get a copy of Win from Within for Total Business Success
  • Click here to get a copy of Great Appraisal, and
  • Click here to get a copy of Quietly Confident.